Michael Feren was raised with the understanding that Alta is where you earn your ski stripes. When he became a father himself, he decided he would introduce his kids to skiing and let them find their passion for the sport before introducing them to Alta. For the Feren family, skiing Alta is about more than the ski area. Finding Goldminer’s has been like finding home.
Each fall, droves of students embark on Salt Lake City with the dual purpose of continuing their education and fueling their passion for winter sports. Alex Mager was once one of those bright-eyed college freshmen at Westminster College from the small hills of Minnesota.